This weekend, one of the great Australian small-business success stories hits a huge milestone, the Goop Guys are turning 25. And where better to celebrate than Australia Zoo, a Queensland icon in its own right.
From humble beginnings on the Sunshine Coast to building a franchise network that now spans the country, the Goop Guys story is one of grit, growth and plenty of lessons along the way. Anyone who’s worked on a construction site knows their trademark floor protection, a simple but game-changing product that’s saved countless builders from costly repair jobs and re-sanding bills.
From garage idea to national brand
Kirsty and Shane Copley started out with a vision and a whole lot of determination. What began as a local business has grown into a unique franchise model, supporting operators right across Australia. Along the way they’ve stuck to their values: keep it simple, back your product, and support the industry that supports you.
Builders and trades love them because they’re reliable. Suppliers and franchise partners love them because they’ve built a strong brand with a clear culture. And after 25 years in business, the Goop Guys name is now synonymous with protective coatings in construction.
Why it matters
A 25-year milestone is no small feat in our industry. Many businesses don’t make it past the first five. The fact that Goop Guys have not only survived but thrived speaks to their resilience, their adaptability, and their knack for building relationships.
We talk a lot at The Good Builder about trust and raising the bar in construction. The Goop Guys are proof of what can be achieved when you focus on quality, consistency, and backing builders to deliver a better product to their clients.
A celebration at the Zoo
This weekend’s celebrations at Australia Zoo will be a chance for the team, franchisees, and industry partners to reflect on the journey and look ahead. It’s more than just a birthday party, it’s a recognition of 25 years of hard work, risks taken, and lessons learned.
And in true Goop Guys fashion, it’s not just about them. Expect plenty of thanks to the builders, painters, tilers, and fit-out crews who’ve used their products over the years, and to the franchisees who’ve helped take the brand national.
The Good Builder will be there
We’re proud to be attending the celebrations and showing our support. The Goop Guys have been long-time friends of The Good Builder, and their story fits perfectly with our mission of showcasing businesses that are doing things the right way.
On behalf of our team and the community, congratulations to Kirsty, Shane, and the entire Goop Guys crew. Here’s to 25 years of protecting floors and to the next 25 of protecting reputations across the building industry.
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