Australia’s construction industry is made up of people, real people; yet too often the sector is spoken about in headlines, statistics, and stereotypes.
The 100 Faces of Construction campaign is aiming to change that.
Launched as a bold new public awareness initiative, the campaign shines a spotlight on the individuals behind the industry, celebrating the diversity of roles, backgrounds, and pathways that come together to deliver something as fundamental as a home.
Delivered in collaboration between AWIC – Awesome Women in Construction and Be Ready, the initiative forms part of the broader This is Jane or Peter or Sally or John – Faces of Construction storytelling and mentoring platform.
Its purpose is simple but powerful:
to educate and inspire students by showing the breadth of career opportunities across construction, from trades and technical roles to professional and leadership pathways.
More Than 100 Roles. More Than One Story.
The campaign’s ambition is to feature 100 real faces from across the construction industry on a billboard in Queensland.
Each face represents a role involved in bringing a new home to life, reinforcing a message the industry knows well, but the public often does not: it takes far more than a builder alone to deliver quality housing.
Before the billboard comes the most important step, gathering the faces.
And that’s where the industry comes in.
An Open Invitation to Industry
Builders, trades, consultants, suppliers, and professionals are encouraged to put their hand up and be part of the campaign by completing a short submission form. From there, the creative execution will be led by the team at dtb! Advertising.
The invitation is open to everyone, including the men across the industry who actively advocate for greater inclusion and better representation.
Because this campaign isn’t about labels. It’s about visibility, pride, and showing the next generation what’s possible.
Why This Matters
At a time when the construction industry is under pressure, from skills shortages to public perception, initiatives like 100 Faces of Construction help rebalance the narrative.
They remind us, and the broader community, that construction is not a single job or a single story. It is a network of people, skills, and careers working together to build Australia’s future.
And it starts by putting faces to the industry.
How to get involved:
Complete the submission form here and share it with your network. The faces are the first step.
For more information contact the team at AWIC www.awic.org.au
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