Stockland launches Bay Hill, its first bayside precinct at the masterplanned Shoreline community, with 294 lots and views across Moreton Bay to North Stradbroke Island.
Redland Bay does not offer up land like this very often.
Positioned along the eastern ridgeline of the Shoreline masterplanned community, the new Bay Hill precinct offers elevated homesites with partial and full views across Moreton Bay to North Stradbroke Island. The kind of outlook that, in South East Queensland’s current land market, rarely comes available at a starting price below a million dollars.
Stockland confirmed the Bay Hill launch this week, with 294 lots planned for staged delivery across the precinct. The first release, scheduled for Saturday 11 April, comprises 11 homesites ranging from 375 to 735 square metres, priced from $716,000.
For builders and trades operating on the southeast Queensland fringe, it signals something worth paying attention to: a large, credible developer adding fresh supply in a corridor where land has become genuinely scarce.
Why Redland Bay Land Is Rare
The Redlands sits in a geographic pinch point. Bordered by Moreton Bay to the east and Brisbane’s urban growth boundary to the west, the region has limited room to expand. That constraint has driven prices in ways that are now quite visible in the data.
Over the past 12 months, enquiries at Shoreline have more than doubled, according to Stockland. House values in Redland Bay have risen by approximately 20 per cent over the same period, driven by interstate migration, lifestyle seekers and buyers looking to right-size within reach of both Brisbane and the Gold Coast.
This is not a speculative dynamic. The Queensland Government Statistician’s Office projects the Redlands region will grow by around 22,000 people by 2046. That growth has to go somewhere. Bay Hill is one answer to that question.
Stockland Senior Development Manager Phil Mann put it plainly: opportunities at this location, with this outlook, are rare. The early interest already registered ahead of the April launch suggests the market agrees.
Shoreline at a Glance
Shoreline is not a new name in the region. The masterplanned community sits 44 kilometres southeast of Brisbane’s CBD and 59 kilometres north of the Gold Coast, positioned as a long-term growth hub for the Redlands coast.
When complete, it will house around 10,000 residents across approximately 3,000 homes. As of now, more than 700 homes have been completed or are under construction, meaning the community is almost a quarter of the way to buildout. Infrastructure is already well underway, including a wastewater treatment plant and the neighbouring Halcyon Bayside over-55 community.
Looking ahead, plans for Shoreline include a town centre with retail, supermarket, medical facilities and dining, a new foreshore park, and a district-level sports facility. The community already offers 2.8 kilometres of foreshore parkland and more than 25 per cent open green space, connected by walking and cycling networks.
In 2025, Shoreline received the UDIA Queensland Sustainability Award for its Mangrove Wetlands project, a credential that signals the kind of environmental credibility that increasingly matters to buyers in coastal markets.
What Bay Hill Means for Builders
Large masterplanned communities like Shoreline create a specific kind of opportunity for builders, and a specific kind of challenge.
On the opportunity side, a staged release of 294 lots across a well-established community means pipeline visibility. Builders who get in early, establish relationships with buyers in the early releases, and deliver well can follow work through multiple stages rather than hunting for individual jobs. Masterplanned developments reward builders who understand their design codes and can operate consistently over time.
The challenge is that these same design codes require preparation. Shoreline’s community vision emphasises environmental sensitivity, coastal character and open space integration. Builders working in this environment need to be across those requirements before pricing and contracting, not after.
Bay Hill’s lot sizes, ranging from 375 to 735 square metres, cover a reasonably wide band. The larger end suits traditional residential footprints. The smaller blocks will push builders and their clients toward more efficient design thinking, tighter site management and considered use of materials. That is not a negative. In a market where clients are paying $716,000 or more for land alone, the build quality expectations are high and the margin for error is thin.
Trades operating in the Redlands corridor should also be watching this. A project of 294 lots delivered across multiple stages means sustained, local demand for concreting, framing, roofing, electrical, plumbing and finishing. Getting established with a builder active in the precinct early is worth more than chasing individual residential jobs across a wide geographic area.
The Broader Supply Picture
Bay Hill does not exist in isolation. It is part of a broader Southeast Queensland land supply picture that remains tight despite strong pipeline announcements.
The region is absorbing significant interstate migration pressure. Infrastructure investment is running ahead of housing delivery in many corridors. And in coastal submarkets like the Redlands, land that comes with a genuine lifestyle proposition commands a premium that makes it increasingly difficult for first-home buyers to enter.
The Bay Hill release will not resolve those structural pressures on its own. But it is a tangible step: a credible developer, a well-established master plan, staged releases with clear timelines, and a location that has genuine long-term demand behind it.
For those who have watched Southeast Queensland’s coastal fringe become progressively more constrained over the past five years, any new supply in a well-run community is worth noting.
Timing and Next Steps
The first Bay Hill release opens Saturday 11 April 2026. Buyers and builders wanting early visibility on the precinct can register interest via stockland.com.au/residential/qld/shoreline.
Given the inquiry trajectory Stockland has reported, and the general shortage of bayside land in this market, the first release is likely to move quickly. Later stages will follow as the broader 294-lot program rolls out, giving builders who are paying attention time to plan and position for what comes next.
The long view on Bay Hill is straightforward. The Redlands is growing. The land is constrained. The infrastructure is already in motion. And for the first time in Shoreline’s history, buyers can secure elevated homesites with real bay views in a community that has already proven it can deliver.
That combination does not come up often.
More land news: Batavia Coast Marina Stage 2 Releases First Residential Lots for Sale.
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