A decade on the tools and still proving themselves
We have told plenty of stories at The Good Builder about what it takes to stick it out in this industry, from the Tier 1 partnerships that work because of trust to the small builders who refuse to cut corners because they care about the end result.
This story carries that same heartbeat but with a harder fight behind it.
When Jasmyn and Logan first stepped onto a job site, they were not there to make a political statement. They were there to work. But in an industry where they were often the first female in the business, they quickly learned that doing the job was not enough. They had to prove every single day that they could do it just as well as anyone else.
“I think for us, it was more about just shutting up and getting the job done and proving that we could do the job before anything else mattered,” says Jasmyn, co-founder of The Go Company.
And while there have been wins, there has also been the look on a client’s face when they open the door and see a woman tradie standing there, and the unspoken assumption she cannot do the job.
The spark that became The Go Company
The turning point came when both women began mentoring female apprentices. They saw the same struggles they had faced, the same quiet endurance of bad facilities, awkward conversations about personal needs, and the feeling that these were just part of the job.
“One of the girls did not have a licence when she came on… she was getting her period on site and had a very irregular period. Whoever she was with would have to take her either home or to the nearest shop,” Jasmyn recalls. “It was becoming quite a bit of a problem, not only for the tradesman but for her morale.”
For them, that was enough. They had been in the game long enough to know the problem was not going to fix itself.
What followed was two years of early mornings, late nights, and weekends spent building The Go Company. They now produce on-site packs designed for female tradies, sell nationally, and give part of every sale to charities like TIACS.
From side hustle to industry movement
The packs were just the start. Jasmyn and Logan host monthly “First Friday” pub catch-ups for women in male dominated industries. No agenda, no speeches, just space for people to talk openly without feeling like they have to suck it up for the sake of fitting in.
“It is a lot of weight off your shoulders,” Logan says. “When you bring something up with other women, they get it straight away.”
They have also found allies in unexpected places. In one of their early events, they brought in a women’s health expert to speak directly to men about why these changes matter. The result was eyes opened, jaws dropped, and conversations started that had not happened in years.
Why this matters to builders
We have said it before in our pieces on The Power of Partnership and Building for the Future, when you bring the right people together and listen to what they need, the results are better for everyone.
This is not just a women in trades issue. It is a performance and retention issue.
1. The labour shortage is real
We are in a market where good trades are gold. Inclusive workplaces keep people in the game longer.
2. Culture drives productivity
Respected teams work better, faster, and with fewer mistakes.
3. Reputation is currency
Clients notice how your team works together. A builder who fosters respect and inclusion builds trust before the first slab is poured.
Takeaways for builders
Make inclusivity part of your site setup
Separate toilets, hygiene supplies, and safe changing areas are not extras, they are basic operational requirements.
Do not wait to be told
Check in with your team about what would make their jobs easier, safer, or more comfortable. Then act.
Train your leaders
Supervisors and foremen set the tone on site. Equip them with the awareness and tools to lead inclusively.
Invite men into the conversation
As we have seen in our coverage of events like Building for the Future, change happens faster when everyone is part of the dialogue.
The cultural shift is underway
The Go Company’s work taps into something we are seeing more of across the industry, a generational change in attitudes.
“Men have actually been so supportive… especially the younger men,” says Jasmyn. “The older ones are a little bit more old school and take a little more twisting to get there.”
Logan adds “Now I think… we are allowed to have bad days. Everyone is allowed to have a bad day on job sites. It should not just be because we are females that we have to suck it up.”
Looking ahead
The Go Company’s next move is breaking into the mining sector, where isolation and harsh conditions raise the stakes on inclusion. They will adapt their packs for that environment and keep creating spaces where women can connect.
And if Jasmyn and Logan have their way, builders will start hosting more events aimed at educating men about the realities women face on site.
The Good Builder’s view
In our mission to restore trust and raise the bar, we have always said the best builders are not just good at putting houses together, they are good at putting teams together.
Jasmyn and Logan’s story proves that creating an environment where everyone can do their best work is not charity, it is strategy. It is how you keep talent, deliver better work, and build a reputation that clients talk about for the right reasons.
Because at the end of the day, a good builder is not just the person who signs off on the job. It is the leader who sees the people behind the tools and makes sure they have what they need to do their best work.
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