It starts with the statement “Not all heroes wear capes…”

A tongue-in-cheek superhero moment that quickly transforms into a sharp, surprisingly heartfelt message to the market: the homes are ready, the blocks are registered, the buyers just need to act.

This isn’t just another builder video.

It’s clever. It’s on-brand.

And it says more in 60 seconds than most campaigns say in a year.

When The Good Builder’s CEO Aaron Ng called it “Builder Video of the Year”, sure, he was being cheeky…but maybe not that cheeky.

Because here’s the thing: in a market where trust is everything, the way builders communicate matters more than ever.

Video Credit: Hayden Ashton, Avia Homes.

Why This Avia Clip Cut Through

The team at Avia Homes didn’t just film a skit. They showed the industry what good marketing looks like:

• A relatable tone – The superhero twist was playful, but the message was serious. Buyers are fatigued. They want certainty, and Avia delivered that with clarity.
  
• An internal champion – Having Hayden Ashton & Alex Quirke infront the camera just being themselves builds real brand authenticity. No actors. No fluff. Just legends who know the product and the people.
  
• Market clarity – Avia used the moment to highlight a key market advantage: they own the blocks, they’re registered, and they’re under $750K. In other words, ready to go.
  

Should the Industry Celebrate More Than Just Builds?

We’ve got awards for homes. For façades. For bathrooms and kitchens.

But what about the work behind the scenes—the people and practices who shape a better building experience for everyone?

If we’re serious about lifting the standard across the board, maybe it’s time we introduced new categories. Not just for what’s built, but for how we build, communicate, and lead.

Potential Award Categories for a Better Industry

Here’s what we believe deserves recognition:

Marketing & Communication

• Best Builder Video – For campaigns that educate and connect with the market
  
• Most Trusted Brand Presence – Based on consistency across social, signage, and customer interaction
  
• Top-Rated Online Builder – Drawn from Google Reviews, ProductReview.com.au, other review platforms and social sentiment
  

Operational Excellence

• Best Building Administrator or Coordinator – The backbone of every successful build
  
• Outstanding Draftsperson – For accuracy, creativity, and collaboration with clients
  
• Estimator of the Year – Precision matters. Cost control starts here.
  
• Client Experience Award – For the builder who nails service from first enquiry to final handover
  

Team & Culture

• Best Trade Engagement Initiative – Recognising those who lead the way in subcontractor care and site culture
  
• Innovation in Workflow or Systems – For digital or operational improvements that make projects run smoother
  
• Apprentice Program of the Year – Because investing in people shapes the industry’s future
  
  

Avia, Take a Bow

It might’ve started as a lighthearted clip, but this video is a standout example of what happens when builders take marketing seriously—and do it in a way that still feels human.

To the team at Avia Homes: you didn’t just wear the cape. You raised the bar.

And to the rest of the industry: maybe it’s time we broadened what we celebrate.

Because the better we get at showing the public what good building looks like—in process, in communication, in culture—the stronger and more trusted our industry becomes.

Want to be featured on The Good Builder?

We’re always looking to spotlight builders doing things differently.

Whether it’s a standout video, innovative workflow, or just someone who deserves more recognition—get in touch.

Author: The Good Builder

The Good Builder is a media platform that provides news and insights for Australia’s home building industry. From exclusive stories and curated insights to bold industry perspectives, we deliver the news and updates that keep builders, suppliers, and the entire home building industry inspired and ahead of the curve.