Jared from RedKem Constructions isn’t your typical builder.
Yes, he’s spent almost two decades in the building industry. Yes, he leads a highly regarded construction company specialising in high-end renovations, extensions, and sustainable homes. But what sets him apart is his mindset: always looking ahead, always looking for better.
That mindset led to b4ubuild.com.au, a software platform that’s now helping thousands of Australians (and their builders) price projects earlier, avoid budget blowouts, and move through the pre-construction phase with confidence.
Before we dig into the tech, though, it’s worth understanding where it all started.
From Site to Strategy: A Builder’s Journey
Jared’s introduction to construction was hands-on from the very beginning. At just 15 years old, he began an apprenticeship under his parents’ building company, working alongside a carpenter who still leads his team today.
“I never had another job,” he says. “That was it, straight into carpentry. But the reality is, I wasn’t just learning to be a chippy. I was learning how to build, from the ground up.”
That foundation, pouring slabs, framing, setting out jobs, and understanding sequencing, gave him a broader perspective than most. It also shaped how he trains apprentices today.
“Our team learns to think beyond their trade,” Jared explains. “If the framer gets it right, the plasterer can do a better job. If the plaster’s neat, the painter looks good. It’s all connected, and that’s how you lift the quality of the finished product.”
Building Better, Smarter, and More Sustainably
RedKem Constructions is known for taking on the tough jobs, house raises, build-unders, complex renovations and character home transformations. But more recently, Jared has been steering the business into the high-performance home space.
He’s about to break ground on his first 10-star energy-rated home, a project years in the making.
“It started with a GreenSmart course,” he says. “Then I took a healthy homes course with Zara de Cotta and it just grew from there. I’ve really leaned into the science behind building better.”
Thermal performance, orientation, condensation management, the details that matter. It’s not a trend. It’s where the industry is heading, and RedKem is getting there early.
The Origin of b4ubuild.com.au
If you’ve ever had a client vanish after receiving a quote, you’ll understand the problem Jared set out to solve.
“Too often, we’d spend months helping a client get their design right, only to price the job and find out it was way over budget. By that point, they’d spent tens of thousands on plans and reports, and everyone walked away frustrated.”
The solution? A pricing tool that helps homeowners understand what their project might cost before they invest in drawings. That tool became b4ubuild.com.au.
And it’s taken off.
With over 10,000 users and counting, the platform is now being embedded in builders’ and designers’ websites across the country, branded, tailored, and calibrated to each company’s pricing model.
“We had builders tell us they were using it to pre-qualify leads. So we built a version that does exactly that, and it’s already driving results.”
Jared now gets up to five qualified leads per day through his own website thanks to the embedded tool.
Education, Systems, and the Business of Building
While Jared still loves the craft of building, he’s clear-eyed about what it takes to run a successful company.
“You can be the best tradesman on the tools, but if you don’t understand business, you’ll struggle,” he says. “Getting coaching early was the best thing I ever did.”
He credits the Association of Professional Builders with helping systemise RedKem’s operations and get clear on margins, client communication, and financial visibility.
“It’s not about growing for the sake of it. It’s about building something sustainable, for our team, our clients, and the industry.”
Why We’re Backing Builders Like Jared
At The Good Builder, we exist to showcase the builders who are doing more than just getting by.
Jared is a prime example. He’s not just building great homes, he’s creating tools that help the industry work smarter. He’s mentoring his team with the kind of guidance that lasts a lifetime. And he’s lifting the bar on what good building looks like.
If you haven’t already, take a look at b4ubuild.com.au. Whether you’re a builder looking to pre-qualify leads or a homeowner trying to make sense of project costs, it’s a tool worth having in your back pocket.
And keep an eye on RedKem Constructions, because they’re not just building houses. They’re building a better industry.
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